The magic moment happens quietly. Yesterday’s breakthrough becomes today’s utility and tomorrow’s commodity.

AI models are following this exact path. What was once the domain of specialized researchers with massive budgets is now accessible to nearly anyone with an internet connection.

Think about that for a second. The technology that had us gasping in amazement just months ago is now becoming… ordinary.

This commoditization has profound implications:

✅ The bar rises. When everyone has access to the same AI capabilities, simply having them means nothing. The differentiation moves upstream to how you implement, integrate, and innovate on top of these models.

✅ Value shifts to the edges. The competitive advantage isn’t the model itself (that’s the commodity) but rather your unique data, your specific problems, your distinctive implementation, and most importantly, your relationship with the humans you serve.

✅ Focus matters more than ever. Successful companies won’t be those who use AI for everything, but those who use it for the right things—where it solves real problems for real people.

What should you do about it?

🚫 Stop chasing the shiny object. The AI model itself is quickly becoming table stakes.

🔍 Double down on your uniqueness. What do you know that nobody else knows? What problems do you understand better than anyone?

🤝 Remember that relationships trump algorithms. In a world where everyone has access to the same AI capabilities, human connection becomes the scarcest resource.

The companies that will thrive aren’t asking “How can we use AI?” but rather “What matters to our people that AI might help us deliver?”